Blood Collection Point Turek

Laboratory tests ordered online

The website was built for patients who want to take basic or specialist tests quickly and without paperwork. The key was to organise a very wide range so that everyone can easily find the test they need and order it straight away.

Our scope of work

• analysis of the offer, target audience and competitors, plus the site's information architecture
• UX/UI design refined separately for desktop and mobile
• build on WordPress with a bespoke theme and an easy content editing panel
• a WooCommerce catalogue of tests and packages with online ordering and payment (PayU)
• test search and an A-Z index of packages
• access to test results online
• a knowledge base with articles on tests and prevention
• analytics via Google Tag Manager and cookie consent handling
• technical SEO at launch: heading structure, meta data, friendly URLs and a sitemap

What we built

• a catalogue of tests and packages in more than 30 categories
• test search and an A to Z index of packages
• test pages with the price, promotions and details
• a cart and online test ordering
• an online results area accessed with a code sent by SMS
• a page about the mobile collection service at home or at work
• nursing services: injections, drips and dressing changes
• a knowledge base with articles on tests and prevention
• a mobile version designed for ordering from the phone

Outcome

The website received a bright, medical look with blue and red accents that gives a sense of safety and makes ordering tests as easy as online shopping.

Technology

WordPress, WooCommerce, a bespoke theme, PayU, Google Tag Manager.