Lookmedica

A website for an aesthetic medicine clinic

The project was created for patients looking for natural results and safe treatments performed by a doctor. The website had to build trust by showing education and experience, while presenting the treatments and prices clearly.

Our scope of work

• analysis of the offer, target audience and competitors, plus the site's information architecture
• UX/UI design refined separately for desktop and mobile
• build on WordPress with a bespoke theme and an easy content editing panel
• a bespoke treatments and price list plugin the clinic edits itself
• patient reviews from Google shown on the website
• a blog about aesthetic medicine
• contact forms with spam protection
• technical SEO at launch: heading structure, meta data, friendly URLs and a sitemap
• performance optimisation: light images, lazy loading and a minimum of unnecessary scripts

What we built

• a home page with the key treatments and a call to book a visit
• a treatment catalogue by area: face, skin, laser and body
• treatment pages, including botox, non-surgical lifting, lip enhancement and laser treatments
• a clear price list
• an About page with the clinic's philosophy and the doctor's education
• a blog about aesthetic medicine
• a contact form and visible booking buttons
• a mobile version designed for quick contact from the phone

Outcome

The website received a bright, elegant look with coral accents that underlines the clinic's professionalism and makes patients feel cared for from the start.

Technology

WordPress, a bespoke theme, a treatments and price list plugin, Google reviews.