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A website and store for a natural lifting method

The project was built for a brand that helps women care for their face naturally, through self-massage and skincare. The website had to build trust in the author of the method, present the programmes and sell products at the same time.

Our scope of work

• analysis of the offer, target audience and competitors, plus the site's information architecture
• UX/UI design refined separately for desktop and mobile
• build on WordPress with a bespoke theme and an easy content editing panel
• WooCommerce store setup: catalogue, product variants, cart, payments and shipping
• PayU payments and InPost shipping
• pages for programmes, workshops, the academy and business offers
• newsletter sign-up and spam protection for forms
• technical SEO at launch: heading structure, meta data, friendly URLs and a sitemap
• training in the admin panel and technical support after launch

What we built

• a home page presenting the method and its results
• programme pages with benefits and videos
• a store with signature oils, product pages and reviews
• a cart with PayU payments and InPost shipping
• a section with participants' reviews
• an About me page introducing the author of the method
• workshops and an academy
• spam protection for forms
• a content management panel tailored to the client's needs

Outcome

The website received a bright, gentle look with green accents that reflects the brand's natural character and leads visitors from discovering the method to buying a programme or product.

Technology

WordPress, WooCommerce, a bespoke theme, PayU, InPost, newsletter.