MARTIUS packaging design

The MARTIUS line: Cocoa and Rainforest Essence

The packaging design for the MARTIUS brand grew out of the need for a consistent visual story about nature and the origin of the ingredients - both the cocoa and the oils with their different properties. The goal was to design a packaging system that not only protects the product but also builds an emotional relationship with the customer while capturing the character of the brand.

Our scope of work

• a concept based on the legend of the traveller Martius
• a linear illustration style and symbols shared across the brand
• a packaging system for the cacao and oil lines: four oil packaging variants plus cacao boxes and sachets in four flavours
• colours and typography that distinguish the products

Concept

The design was inspired by the legend of Martius, a young traveller who sets off for South America in search of true cocoa. This story became the foundation of the visual identity and the symbolism that appears on the packaging. Each product line was designed as part of a larger narrative, and the minimalist line illustration gives the packaging a contemporary feel.

The project created a unified visual language that brings diverse products together into one coherent line: illustrations, typography and colours emphasise the natural origin of the ingredients, while individual colour accents distinguish the different types of product. The packaging system lets customers intuitively recognise what each product is for while sensing the consistency of the whole MARTIUS brand.

Outcome

The result is a consistent packaging system for two product lines: MARTIUS Cocoa and Rainforest Essence. For the oils we created four types of packaging matching their different properties, and for the cocoa we prepared boxes and sachets in four flavours. The whole system combines brand storytelling with functional, modern design, creating a unique experience for the customer.